Goals, Expectations, and Performance
with Avner Strulov-Shlain
Management Science, Accepted
Abstract: People and organizations often set goals to self-motivate and achieve better outcomes in challenging tasks. But goals, and their effectiveness, might depend on what people expect to happen. Do goals reflect expectations or do goals set expectations? How do goals and expectations affect performance? These distinctions are important for motivation and intervention design. We run an online real-effort task to answer these two questions by introducing exogenous variation in goals and expectations. First, we find that goals mostly reflect existing expectations rather than set expectations. Second, practicing an easier version of a task leads to higher expectations and higher performance. Third, eliciting a goal also leads to higher average performance, and changing the goal level has local effects that pull people toward the goal. However, revising goals has little effect on average performance. Our findings imply that increasing expectations is an important motivating tool that increases goals and performance. Having any goal helps performance; however, people cannot fool themselves into expecting and doing more simply by choosing a different goal.
Integrating Neuro-Psychological Habit Research into Consumer Choice Models
with Ryan Webb, Jessica Fong, Asaf Mazar, Julia Levine, Olivia Natan, Clarice Zhao, Phillippa Lally, Sanne de Wit, John O’Doherty, Andrew Ching, Raphael Thomadsen, Matthew Osborne, Peter Landry, Mark Bouton, Wendy Wood, and Colin Camerer
International Journal of Research In Marketing, Forthcoming
Abstract: We discuss how habit is defined across disciplines that study human choices. In particular, we examine the role of learning in forming habits, the roles of automaticity, context and cues, and attention, and whether habits reflect a change in preferences or a choice system which is partly decoupled from preferences. These constructs are used to create a framework for economics, psychology, and marketing research, suitable for analysis of consumer choice experiments and datasets.
Rent or Buy? Inflation Experiences and Homeownership within and across Countries [Published Version]
with Ulrike Malmendier
Journal of Finance, June 2024, vol. 79 (3), pp. 1977-2023.
Abstract: We show that past inflation experiences strongly predict homeownership within and across countries. First, we collect novel survey data, which reveals inflation protection to be a key motivation for homeownership, especially after personal experiences of high inflation. Second, using household data from 22 European countries, we find that higher personal exposure to historical inflation predicts higher homeownership rates. We estimate similar associations among immigrants to the US who experienced different past inflation in their home countries but face the same US housing market. As predicted by the experience-effects model, the relationship is strongest in countries with predominantly fixed-rate mortgages.
Predicting Mid-Life Capital Formation with Pre-School Delay of Gratification and Life-Course Measures of Self-Regulation
with Daniel Benjamin, David Laibson, Walter Mischel, Philip Peake, Yuichi Shoda, and Nicole Wilson
Journal of Economic Behavior and Organization, November 2020, vol. 179, pp. 743-756. Special Issue "Understanding Cognition and Decision Making by Children".
Abstract: How well do pre-school delay of gratification and life-course measures of self-regulation predict mid-life capital formation? We surveyed 113 participants of the 1967–1973 Bing pre-school studies on delay of gratification when they were in their late 40’s. They reported 11 mid-life capital formation outcomes, including net worth, permanent income, absence of high-interest debt, forward-looking behaviors, and educational attainment. To address multiple hypothesis testing and our small sample, we pre-registered an analysis plan of well–powered tests. As predicted, a newly constructed and pre-registered measure derived from preschool delay of gratification does not predict the 11 capital formation variables (i.e., the sign-adjusted average correlation was 0.02). A pre-registered composite self-regulation index, combining preschool delay of gratification with survey measures of self-regulation collected at ages 17, 27, and 37, does predict 10 of the 11 capital formation variables in the expected direction, with an average correlation of 0.19. The inclusion of the preschool delay of gratification measure in this composite index does not affect the index’s predictive power. We tested several hypothesized reasons that preschool delay of gratification does not have predictive power for our mid-life capital formation variables.